Outbound sales campaign for a health and beauty industry client

The task

A European manufacturer of cosmetics and health products launched a direct sales campaign. The goal was to expand its customer base and secure consistent package orders via phone. The campaign focused on a fast start and high-quality, trust-based customer interactions.

Our solution

  • Knowledge sharing & preparation
    The client provided product training, while Protocall’s expert team handled sales, customer service, and objection-handling training using practical, hands-on methods.
  • Script development & system setup
    Our experts created the call script in collaboration with the client, drawing on decades of telesales experience.
  • The campaign ran on Protocall’s system, where the script was fully implemented — increasing efficiency while simplifying and improving administrative accuracy.
  • Continuous quality assurance
    We monitored calls live and retrospectively, providing immediate feedback and targeted coaching to improve agent performance.
  • Seamless operations
    Daily reporting, structured feedback, secure FTP data handling, and reliable data transfer ensured the campaign’s stability.

Results

  • The agents met their sales targets within the first week.
  • The conversion rate continued to grow throughout the campaign.
  • Within a few months, the average order value per call increased.
  • The client extended the partnership with complete satisfaction.

What did the client experience?

“Protocall didn’t just execute the sales — they improved the processes too. The campaign ran as if we were working with our own internal team.”